Services
Our Services
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01 International Expansion
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Map smart strategies
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Chart a course
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Scale at speed
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Optimise and Amplify
Our experienced industry experts will navigate your brand through unchartered waters to deliver sustain brand and international export growth. From identifying new market opportunities, channels and categories, we will provide you with a tailored solution as we work collaboratively as part of your team to execute with precision and unlock sustained brand and distribution growth.
> Go to market strategy to reach new customers
> Effective Supply, operations and financing
> Delivery of sales and brand growth
> Accurate reporting for optimisation and amplification
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02 Brand Development
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Mapping brand strategy
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Tailored and relevant brand activation
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PR and events
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Digital, social and content planning
Our award-winning marketing team have guided CPG brands to achieve their goals for decades. From category and brand strategy mapping through to launching and ongoing execution plans, our crew support your brand creative to amplify in relevant channels to drive real advocacy and results. We’re known for tailoring and launching new brands into new markets and channels. Leveraging our extensive network of partners, distributors and retail customers, we will navigate you into new territories whilst growing awareness, advocacy and brand value
> Identify new brand and category opportunities
> Results focused execution in new markets and channels
> Boost visibility, engagement and reach to drive advocacy
> Growing brand awareness through our connections and partners
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03 Lifestyle Marketing and Partnerships
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Leveraging our extensive global network
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Bringing brands and partners together
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Product seeding to drive awareness & reach
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Enhanced brand presence
It’s less about what it is and more about where your brand is seen and who it’s with. With a unique approach, we provide lifestyle marketing to achieve your brand goals whilst leveraging our extensive global network. Working alongside your brand team, we ensure your products are partnered with the right people, places, and venues of influence. We identify and execute on special events, festivals, key venues and sponsorships to build brand awareness, trial and advocacy
> Leverage our extensive connections and partners
> Unlock growth opportunities through partnerships
> Seed product through strategic partnerships to grow awareness
> Generate authentic UGC and engagement on social platforms
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04 Leadership, Advisory and Investment
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Extensive knowledge of industry experts
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Advice for founders, boards & executive teams
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Strategic planning to execution best practices
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Investor relations and M&A and exit planning
Our highly experienced team have a track record of success. Founded by Ben Dando, the ex-Managing Director International at Liquid Death, ex Global CEO Karma Drinks, ex VP International Califia Farms. Ben was inducted into marketing weeks Top 100 most effective marketeers in 2024, awarded Campaign’s Power 100 for the most influential leaders in CPG in 2023 and has been nominated for CEO of the year in 2023, 2021 & 2020. He is an angel investor, advisor, founder and NED and is call to help deliver against your business objectives
> Develop high performing teams that are results focused
> Collaborative coaching, mentoring and advice for executives
> Governance and board best practices
> Unlocking investment support for expansion
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Our extensive case studies are evidence of our results focused approach and track record of success. We are data driven, customer obsessed, passionate about our brand partners and have a love for growing brands
Karma Drinks is a New Zealand brand, known for being the one of the world's most ethical soft drinks. During his time as CEO at Karma Drinks, our founder completed a $3M EBITDA turnaround whilst launching new categories, products and markets, growing the valuation from $0.1 to >$20M. With limited budget and a successful capital raise to save the organisation, our founder was nominated for CEO of the year in 2020,2021 and 2023 as a result of the achievements.
"Ben is a highly motivated commercial business leader. He delivered results even when working through a lot of complexity. His ability to focus on high level strategy whilst staying on top of the operating model enabled him to achieve the company’s performance goals"
Emma Loisel, Non-Exec Director
Califia Farms is a well-known US plant based dairy alternative organisation. With a clear strategy, in 2018, Ben launched Califia Farms into the UK and Irish markets, growing to become the third largest dairy alternative brand in the UK, winning listings in all major retailers. The Grocer also awarded Califia the Innovation Product launch of the year
"Starting from zero Ben led a small team to build a thriving high velocity business unit with limited resources and big returns. Ben is one of the few people I have met who can plan big and execute with precision"
April Siler SVP Marketing & Global Development
Liquid Death is a well-known beverage brand with a social following and presence unheard of for a start-up. The Unchartered Territory crew launched Liquid Death in the UK, Europe and APAC, winning multiple awards including The Grocer product launch of the year. Leveraging partnerships with Live Nation, Amazon, Metallica and retail partners, Liquid Death grew into >15,000 points of distribution in year one and a brand awareness of >20% from a standing start. Liquid Deaths valuation grew from $250M > $1.4bn and the team launched into all major customers in the on and off trade in strategic markets
"Let’s face it… the best activations across the UK in the last 18 months for any brand! Everyone saw Liquid Death. Everyone. Huge achievement."
Rolling Stone
Karma Drinks is a New Zealand brand, known for being the one of the world's most ethical soft drinks. During his time as CEO at Karma Drinks, our founder completed a $3M EBITDA turnaround whilst launching new categories, products and markets, growing the valuation from $0.1 to >$20M. With limited budget and a successful capital raise to save the organisation, our founder was nominated for CEO of the year in 2020,2021 and 2023 as a result of the achievements.
"Ben is a highly motivated commercial business leader. He delivered results even when working through a lot of complexity. His ability to focus on high level strategy whilst staying on top of the operating model enabled him to achieve the company’s performance goals"
Emma Loisel, Non-Exec Director
Califia Farms is a well-known US plant based dairy alternative organisation. With a clear strategy, in 2018, Ben launched Califia Farms into the UK and Irish markets, growing to become the third largest dairy alternative brand in the UK, winning listings in all major retailers. The Grocer also awarded Califia the Innovation Product launch of the year
"Starting from zero Ben led a small team to build a thriving high velocity business unit with limited resources and big returns. Ben is one of the few people I have met who can plan big and execute with precision"
April Siler SVP Marketing & Global Development