Unchartered Territory
Who We Are
The Unchartered crew are a collective of trusted industry experts and global brand builders ready to guide your international brand expansion into exciting new waters.
Founded by Ben Dando, the ex-Managing Director International at Liquid Death, ex Global CEO Karma Drinks, ex VP International Califia Farms, having worked at global brands such as Coca Cola, Red Bull, Danone and many others. He is angel investor, advisor, founder and NED. Ben was inducted into marketing weeks Top 100 most effective marketeers in 2024, awarded Campaign’s Power 100 for the most influential leaders in CPG in 2023 and nominated for CEO of the year in 2023, 2021 & 2020.
His vision for Unchartered is simple: We use our crew’s expertise to guide your international brand expansion, providing proof of concept in new markets and channels and ultimately increasing your brand valuation as we help you scale and grow
Discover new horizons
We navigate the unknown for founders, CEO’s and executive teams, so that your brand can reach its full potential at speed
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01 Map smart strategies
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Identify new opportunities
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Build for sustained growth
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Turn insight into action
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02 Chart a course
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Set goals and destination
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Tailored go to market plans
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Expand into new markets & channels
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03 Scale at speed
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Unlock new growth opportunities
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Clear execution delivering successful expansion
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Rapid brand and category growth
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04 Optimise and amplify
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Optimise operations for profitable growth
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Boost visibility and engagement
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Deliver authentic advocacy for brand development
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Here’s what our
brands are saying
"Ben's ability to navigate complex multinational environments and build sustainable successful brands on the global stage put Ben at the top of the list for any brand looking for guidance and leadership when looking to expand internationally"
Sean Lynch, Chief Commercial Officer
"Ben is one of the strongest commercial minds and best people that I have worked with. He executed Califia Farms entrance into the UK market. Starting from zero he led a small team to build a thriving high velocity business unit with limited resources and big returns. Customers love him. He’s a great communicator and does a great job in keeping the team aligned and taking all stakeholders on a high growth journey. Ben is one of the few people I have met who can plan big and execute with precision"
April Siler SVP Marketing & Global Development
“Ben is a highly motivated commercial business leader. He delivered results even when working through a lot of complexity. His ability to focus on high level strategy whilst staying on top of the operating model enabled him to achieve the company’s performance goals”
- Emma Loisel, Non-Exec Director
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